Monday 21 September 2009

How can EF make more profit?

Nowadays education is the most important of life. Billions dollars is invested in education every year. People know if they don’t have good education, they won’t have good job and good life. Many investors know it is a great investment in this credit- crunch , so they try to use that profitable.
EF is one of them, but they are the oldest and longest group opened about 40 years ago. They have a lots experiences and agencies around the world. Each year, there are thousand students apply into EF ‘s courses. They have many kinds of courses, so students can choice them easily. For example, short-time they have English , exchange student, academy, foundation,…. Long-time is A-level, IB, university,… Their schools are in around the world: Oxford, Torquay, Cambridge, New York, Boston,… and hundred agencies in places which have high demand for education.
EF was opened a long time, but on the first time they only a group help students go to UK for studying and teaches English. Nowadays, their business is going up, so they have more trades. In those trades, they just a new member. They have to do a lot things to improve and competition.
They are doing many things to people know their reputation. There are advertising, discount, scholarship, hiring good teachers, building new school and residences, having good relationship with political power where they want to invest and where they are investing. I think the most important thing they can easy make more customers is have good image with their old students. They are from around the world and they tried EF ’s teaching, so they can introduce and invite their relatives and their friends to join EF program. That is free and very good way to have more customers.
Also they can have suggestion boxes which they can know their students complaints and know what bad things are happening. However, they need to solve that problem as quick as they can or non student will believe them any more.
They also invest in internet. Most of students want to have good internet to play game or search information/ new. There are many complaint EF’s wifi is slow. They can have separate wifi which students must pay and it is strong. I think many students want to have that and 5 or 10 pounds is no problem for them.
With long time courses like IB or A-level , they should help student find a suit universities and make them believe those have future. They shouldn’t think about themselves , for example only think how to increase their income as fast as they can, they should think about their students’ future. They should have close relationship with universities to help their students who want to apply to those universities. They also eliminate bad teachers to have better education environment.
My essay maybe not enough, but it is my opinion. I hope another students can comment to help it better. Thanks

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