Business homework (1)

Sales slide at Currys and Argos:
Questions:
1. With reference to elasticity, explain the fall in sales for Currys
Answer:supply went up but demand fell.
2.Explain why Primark has gained:
Answer:Primark's products are elastic . When they decreased their price ,they would sale more...Gained is more than lost...
3.Explain possible reasons for the gain for Mothercare
Answer:their products are inelastic.All families need their product when they have new baby...
4.Discuss the DSG strategy in coping with the 'challenging' environment:
Answer:they use Christmas and New year events to increase their business..